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<channel>
	<title>mrfishyfish</title>
	<link>http://mrfishyfish.com</link>
	<description>mrfishyfish</description>
	<pubDate>Fri, 01 Mar 2013 17:38:01 +0000</pubDate>
	<generator>http://mrfishyfish.com</generator>
	<language>en</language>
	
		
	<item>
		<title>SE Wine Collective</title>
				
		<link>http://www.mrfishyfish.com/SE-Wine-Collective</link>

		<comments>http://www.mrfishyfish.com/following/mrfishyfish.com/SE-Wine-Collective</comments>

		<pubDate>Fri, 01 Mar 2013 17:38:01 +0000</pubDate>

		<dc:creator>mrfishyfish</dc:creator>
		
		<category><![CDATA[wine, branding, restaurant, signage, website, business cards]]></category>

		<guid isPermaLink="false">5047079</guid>

		<description>SE WINE COLLECTIVE is a destination for a premium wine experience for up-and-coming winemakers and wine connoisseurs in an urban SE Portland environment. I created the brand for these burgeoning winemakers in their new urban winemaking studio. 

&#60;img src="http://payload137.cargocollective.com/1/1/34207/5047079/sign.jpg" width="640" height="640" width_o="670" height_o="670" src_o="http://payload137.cargocollective.com/1/1/34207/5047079/sign_o.jpg" data-mid="27423253"  border="0" align="left"/&#62;&#60;img src="http://payload137.cargocollective.com/1/1/34207/5047079/Website.jpg" width="640" height="640" width_o="670" height_o="670" src_o="http://payload137.cargocollective.com/1/1/34207/5047079/Website_o.jpg" data-mid="27317134"  border="0" align="left"/&#62;&#60;img src="http://payload137.cargocollective.com/1/1/34207/5047079/Fortheloveofwine.jpg" width="640" height="640" width_o="670" height_o="670" src_o="http://payload137.cargocollective.com/1/1/34207/5047079/Fortheloveofwine_o.jpg" data-mid="27317142"  border="0" align="left"/&#62;</description>
		
		<excerpt>SE WINE COLLECTIVE is a destination for a premium wine experience for up-and-coming winemakers and wine connoisseurs in an urban SE Portland environment. I created...</excerpt>

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	<item>
		<title>WVWA - Event Branding</title>
				
		<link>http://www.mrfishyfish.com/WVWA-Event-Branding</link>

		<comments>http://www.mrfishyfish.com/following/mrfishyfish.com/WVWA-Event-Branding</comments>

		<pubDate>Thu, 07 Feb 2013 17:33:00 +0000</pubDate>

		<dc:creator>mrfishyfish</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4940014</guid>

		<description>&#60;img src="http://payload132.cargocollective.com/1/1/34207/4940014/Untitled-1.jpg" width="640" height="853" width_o="640" height_o="853" src_o="http://payload132.cargocollective.com/1/1/34207/4940014/Untitled-1_o.jpg" data-mid="27612996"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/34207/4940014/Thanksgiving_2012_640.jpg" width="640" height="853" width_o="1296" height_o="1728" src_o="http://payload132.cargocollective.com/1/1/34207/4940014/Thanksgiving_2012_o.jpg" data-mid="26434777"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/34207/4940014/Thanksgiving_2004_640.jpg" width="640" height="853" width_o="1296" height_o="1728" src_o="http://payload132.cargocollective.com/1/1/34207/4940014/Thanksgiving_2004_o.jpg" data-mid="26434778"  border="0" align="left"/&#62;&#60;img src="http://payload132.cargocollective.com/1/1/34207/4940014/Memorial_poster_2006_640.jpg" width="640" height="853" width_o="1296" height_o="1728" src_o="http://payload132.cargocollective.com/1/1/34207/4940014/Memorial_poster_2006_o.jpg" data-mid="26434780"  border="0" align="left"/&#62;

Every Memorial Day and Thanksgiving the Willamette Valley Wineries Association holds tastings of over 200 wineries open to the public. These posters commemorate this event. 

Art Direction
Poster
Illustration</description>
		
		<excerpt>  Every Memorial Day and Thanksgiving the Willamette Valley Wineries Association holds tastings of over 200 wineries open to the public. These posters commemorate...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>Sockeye</title>
				
		<link>http://www.mrfishyfish.com/Sockeye</link>

		<comments>http://www.mrfishyfish.com/following/mrfishyfish.com/Sockeye</comments>

		<pubDate>Wed, 06 Feb 2013 20:43:25 +0000</pubDate>

		<dc:creator>mrfishyfish</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4933400</guid>

		<description>&#60;img src="http://payload131.cargocollective.com/1/1/34207/4933400/5613148899_b001c53bdf_b_640.jpg" width="640" height="478" width_o="1024" height_o="765" src_o="http://payload131.cargocollective.com/1/1/34207/4933400/5613148899_b001c53bdf_b_o.jpg" data-mid="26397050"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/1/34207/4933400/5613149359_4109f6579f_b_640.jpg" width="640" height="478" width_o="1024" height_o="765" src_o="http://payload131.cargocollective.com/1/1/34207/4933400/5613149359_4109f6579f_b_o.jpg" data-mid="26397056"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/1/34207/4933400/5613149601_b71d8b31ab_o_640.jpg" width="640" height="478" width_o="2048" height_o="1529" src_o="http://payload131.cargocollective.com/1/1/34207/4933400/5613149601_b71d8b31ab_o_o.jpg" data-mid="26397067"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/1/34207/4933400/IMG_2617_640.jpg" width="640" height="640" width_o="1936" height_o="1936" src_o="http://payload131.cargocollective.com/1/1/34207/4933400/IMG_2617_o.jpg" data-mid="26435267"  border="0" align="left"/&#62;

Just one of a few simple designs to rebrand the Sockeye agency. 


Art Direction
Strategy
Branding
Web


Art DirectionDirected while at Sockeye</description>
		
		<excerpt>  Just one of a few simple designs to rebrand the Sockeye agency.    Art Direction Strategy Branding Web   Art DirectionDirected while at Sockeye</excerpt>

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	<item>
		<title>Portland State MBA</title>
				
		<link>http://www.mrfishyfish.com/Portland-State-MBA</link>

		<comments>http://www.mrfishyfish.com/following/mrfishyfish.com/Portland-State-MBA</comments>

		<pubDate>Wed, 06 Feb 2013 20:35:23 +0000</pubDate>

		<dc:creator>mrfishyfish</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4933364</guid>

		<description>&#60;img src="http://payload131.cargocollective.com/1/1/34207/4933364/PSU MBA Newspaper_640.jpeg" width="640" height="426" width_o="1280" height_o="852" src_o="http://payload131.cargocollective.com/1/1/34207/4933364/PSU MBA Newspaper_o.jpeg" data-mid="26396795"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/1/34207/4933364/5617054662_375cbafba5_o.jpg" width="512" height="450" width_o="512" height_o="450" src_o="http://payload131.cargocollective.com/1/1/34207/4933364/5617054662_375cbafba5_o_o.jpg" data-mid="26396835"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/1/34207/4933364/5617054454_27fdc8a711_o.jpg" width="512" height="450" width_o="512" height_o="450" src_o="http://payload131.cargocollective.com/1/1/34207/4933364/5617054454_27fdc8a711_o_o.jpg" data-mid="26396873"  border="0" align="left"/&#62;

Portland State University's MBA program is one of the top in the country and few know about it. My job was to create a campaign that elevated the program and stood out from the rest of the typical MBA conservative advertising. Keeping it simple seemed to make the most sense along with a future forward design direction. I chose artist Mark Searcy to create unique collages paired with a strong call to action in the headlines seeking business leaders who want to make this a better place. 

Art Direction
Strategy
Branding
Web


Art DirectionDirected while at Sockeye</description>
		
		<excerpt>  Portland State University's MBA program is one of the top in the country and few know about it. My job was to create a campaign that elevated the program and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload131.cargocollective.com/1/1/34207/4933364/prt_1360204434.jpeg" />

	</item>
		
		
	<item>
		<title>It's Our Nature</title>
				
		<link>http://www.mrfishyfish.com/It-s-Our-Nature</link>

		<comments>http://www.mrfishyfish.com/following/mrfishyfish.com/It-s-Our-Nature</comments>

		<pubDate>Wed, 06 Feb 2013 20:23:51 +0000</pubDate>

		<dc:creator>mrfishyfish</dc:creator>
		
		<category><![CDATA[Logo, Strategy, Gorilla, Pins, Video]]></category>

		<guid isPermaLink="false">4933331</guid>

		<description>&#60;img src="http://payload131.cargocollective.com/1/1/34207/4933331/5978060849_ba3fdcb246_o.jpg" width="512" height="450" width_o="512" height_o="450" src_o="http://payload131.cargocollective.com/1/1/34207/4933331/5978060849_ba3fdcb246_o_o.jpg" data-mid="26396543"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/1/34207/4933331/5978618986_85d1ca89f3_o.jpg" width="512" height="450" width_o="512" height_o="450" src_o="http://payload131.cargocollective.com/1/1/34207/4933331/5978618986_85d1ca89f3_o_o.jpg" data-mid="26396556"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/1/34207/4933331/5978619026_8564c872a0_o.jpg" width="512" height="450" width_o="512" height_o="450" src_o="http://payload131.cargocollective.com/1/1/34207/4933331/5978619026_8564c872a0_o_o.jpg" data-mid="26396559"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/1/34207/4933331/IMG_1387_640.JPG" width="640" height="478" width_o="2048" height_o="1529" src_o="http://payload131.cargocollective.com/1/1/34207/4933331/IMG_1387_o.JPG" data-mid="26396569"  border="0" align="left"/&#62;

Metro helps make the region of the Portland Metropolitan area a great place in many ways. They were looking to show the public how important the natural areas are to protect and enhance our lives. There's nothing like looking out your window of your car, home or office and seeing green (space). It improves our air, mood and habitat. I developed the logo, gorilla marketing, website to remind the public that "it's our nature" to protect. James Westby produced a wonderful video with Sockeye that shows the macro to micro level of impact these spaces have on our lives. See here: 
It's Our Nature Video

Art Direction
Strategy
Branding
Web


Art DirectionDirected while at Sockeye</description>
		
		<excerpt>  Metro helps make the region of the Portland Metropolitan area a great place in many ways. They were looking to show the public how important the natural areas are...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Laurelwood Brewing</title>
				
		<link>http://www.mrfishyfish.com/Laurelwood-Brewing</link>

		<comments>http://www.mrfishyfish.com/following/mrfishyfish.com/Laurelwood-Brewing</comments>

		<pubDate>Fri, 03 Sep 2010 01:04:30 +0000</pubDate>

		<dc:creator>mrfishyfish</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">609876</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/34207/609876/LW_bottle_1.jpg" width="640" height="640" width_o="1080" height_o="1080" src_o="http://payload.cargocollective.com/1/1/34207/609876/LW_bottle_1_o.jpg" data-mid="2819096"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/34207/609876/LW_stickers_1.jpg" width="640" height="640" width_o="1080" height_o="1080" src_o="http://payload.cargocollective.com/1/1/34207/609876/LW_stickers_1_o.jpg" data-mid="2819097"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/34207/609876/LWPizza_Logo_1.jpg" width="640" height="640" width_o="2000" height_o="2000" src_o="http://payload.cargocollective.com/1/1/34207/609876/LWPizza_Logo_1_o.jpg" data-mid="2819105"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/34207/609876/LW_Logo_2.jpg" width="640" height="640" width_o="2000" height_o="2000" src_o="http://payload.cargocollective.com/1/1/34207/609876/LW_Logo_2_o.jpg" data-mid="2819111"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/34207/609876/LW_Logo_1.jpg" width="640" height="640" width_o="2000" height_o="2000" src_o="http://payload.cargocollective.com/1/1/34207/609876/LW_Logo_1_o.jpg" data-mid="2819112"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/34207/609876/FRR_LW_Logo_2.jpg" width="640" height="640" width_o="2000" height_o="2000" src_o="http://payload.cargocollective.com/1/1/34207/609876/FRR_LW_Logo_2_o.jpg" data-mid="2819124"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/34207/609876/TreeHug_Logo_1.jpg" width="640" height="640" width_o="2000" height_o="2000" src_o="http://payload.cargocollective.com/1/1/34207/609876/TreeHug_Logo_1_o.jpg" data-mid="2819126"  border="0" align="left"/&#62;

It's always a pleasure to work for a company with a great product. The Laurelwood brand was built by taking a few steps back before we got started. Then analyze how they wanted to talk to their audience. The result was a flexible identity that included a two logos; one for the brewery and one for the restaurants. 

Art Direction
Strategy
Packaging
Branding
</description>
		
		<excerpt>  It's always a pleasure to work for a company with a great product. The Laurelwood brand was built by taking a few steps back before we got started. Then analyze...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Avgerakis</title>
				
		<link>http://www.mrfishyfish.com/Avgerakis</link>

		<comments>http://www.mrfishyfish.com/following/mrfishyfish.com/Avgerakis</comments>

		<pubDate>Fri, 03 Sep 2010 00:58:07 +0000</pubDate>

		<dc:creator>mrfishyfish</dc:creator>
		
		<category><![CDATA[identity, business cards, web, logo, branding]]></category>

		<guid isPermaLink="false">491336</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/34207/491336/Avgerakis_Card_1.jpg" width="640" height="640" width_o="1080" height_o="1080" src_o="http://payload.cargocollective.com/1/1/34207/491336/Avgerakis_Card_1_o.jpg" data-mid="2819042"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/34207/491336/Avgerakis_Card_2.jpg" width="640" height="640" width_o="1080" height_o="1080" src_o="http://payload.cargocollective.com/1/1/34207/491336/Avgerakis_Card_2_o.jpg" data-mid="2819043"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/34207/491336/Avgerakis_Logo_3.jpg" width="640" height="640" width_o="2000" height_o="2000" src_o="http://payload.cargocollective.com/1/1/34207/491336/Avgerakis_Logo_3_o.jpg" data-mid="2819044"  border="0" align="left"/&#62;

Identity, website and business cards for small high end custom home builder in Portland. Avgerakis prides itself on custom finishes and details, elegant craftsmanship and a family work environment. 

avgerakis.com


Art Direction
Strategy
Branding
Web


Art DirectionDirected while at Sockeye</description>
		
		<excerpt>  Identity, website and business cards for small high end custom home builder in Portland. Avgerakis prides itself on custom finishes and details, elegant...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Portland Art Museum</title>
				
		<link>http://www.mrfishyfish.com/Portland-Art-Museum</link>

		<comments>http://www.mrfishyfish.com/following/mrfishyfish.com/Portland-Art-Museum</comments>

		<pubDate>Mon, 05 Jul 2010 13:58:35 +0000</pubDate>

		<dc:creator>mrfishyfish</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">491337</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/34207/491337/PAM_DisQ.jpg" width="640" height="640" width_o="2000" height_o="2000" src_o="http://payload.cargocollective.com/1/1/34207/491337/PAM_DisQ_o.jpg" data-mid="2253094"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/34207/491337/PAM_RCrumb.jpg" width="640" height="640" width_o="2000" height_o="2000" src_o="http://payload.cargocollective.com/1/1/34207/491337/PAM_RCrumb_o.jpg" data-mid="2263601"  border="0" align="left"/&#62; &#60;img src="http://payload.cargocollective.com/1/1/34207/491337/PAM_RCrumb2.jpg" width="640" height="640" width_o="2000" height_o="2000" src_o="http://payload.cargocollective.com/1/1/34207/491337/PAM_RCrumb2_o.jpg" data-mid="2263683"  border="0" align="left"/&#62;
The Portland Art Museum has been transforming and broadening its reach to bigger audiences with less traditional shows like R. Crumb and more contemporary collections. The goal was to reach the Portland and regional audience and let them rediscover the museum.

Art Direction
Building Graphics
Event Branding


Directed while at Sockeye</description>
		
		<excerpt> The Portland Art Museum has been transforming and broadening its reach to bigger audiences with less traditional shows like R. Crumb and more contemporary...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/34207/491337/prt_1360186406.jpg" />

	</item>
		
		
	<item>
		<title>Wine Labels</title>
				
		<link>http://www.mrfishyfish.com/Wine-Labels</link>

		<comments>http://www.mrfishyfish.com/following/mrfishyfish.com/Wine-Labels</comments>

		<pubDate>Mon, 05 Jul 2010 13:19:57 +0000</pubDate>

		<dc:creator>mrfishyfish</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">494260</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/34207/494260/Alloro_bottle.jpg" width="640" height="640" width_o="2000" height_o="2000" src_o="http://payload.cargocollective.com/1/1/34207/494260/Alloro_bottle_o.jpg" data-mid="2252632"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/34207/494260/EveWood.jpg" width="640" height="640" width_o="2000" height_o="2000" src_o="http://payload.cargocollective.com/1/1/34207/494260/EveWood_o.jpg" data-mid="2252725"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/34207/494260/Dusky Goose.jpg" width="640" height="640" width_o="2000" height_o="2000" src_o="http://payload.cargocollective.com/1/1/34207/494260/Dusky Goose_o.jpg" data-mid="2252622"  border="0" align="left"/&#62;
I've been fortunate enough to have some of my watercolours featured on some very fine Oregon Pinot Noir bottles. </description>
		
		<excerpt> I've been fortunate enough to have some of my watercolours featured on some very fine Oregon Pinot Noir bottles. </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/34207/494260/prt_1360204701.jpg" />

	</item>
		
		
	<item>
		<title>WVWA - Pinot in the City</title>
				
		<link>http://www.mrfishyfish.com/WVWA-Pinot-in-the-City</link>

		<comments>http://www.mrfishyfish.com/following/mrfishyfish.com/WVWA-Pinot-in-the-City</comments>

		<pubDate>Fri, 02 Jul 2010 00:34:48 +0000</pubDate>

		<dc:creator>mrfishyfish</dc:creator>
		
		<category><![CDATA[Posters]]></category>

		<guid isPermaLink="false">458230</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/34207/458230/Pinot_SF_Poster_toBrown_640.jpg" width="640" height="832" width_o="1440" height_o="1872" src_o="http://payload.cargocollective.com/1/1/34207/458230/Pinot_SF_Poster_toBrown_o.jpg" data-mid="26387978"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/34207/458230/Pinot_Chi_Poster_final_640.jpg" width="640" height="853" width_o="1296" height_o="1728" src_o="http://payload.cargocollective.com/1/1/34207/458230/Pinot_Chi_Poster_final_o.jpg" data-mid="26433161"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/34207/458230/Pinot_PDX_final_640.jpg" width="640" height="853" width_o="1296" height_o="1728" src_o="http://payload.cargocollective.com/1/1/34207/458230/Pinot_PDX_final_o.jpg" data-mid="26434078"  border="0" align="left"/&#62; 
The Willamette Valley needed a series of poster to help promote wines as they went to various cities promoting Pinot Noir. Using  iconic city illustrations with "Pinot in the City" help create a strong recognizable series. 

Art Direction
Strategy
Poster
Illustration</description>
		
		<excerpt> The Willamette Valley needed a series of poster to help promote wines as they went to various cities promoting Pinot Noir. Using  iconic city illustrations with...</excerpt>

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